I never cease to be amazed by how easily people can ignore facts that stare them in the face. You know, like cooing over the baby lambs and calves then tucking into a plateful of one or the other without a qualm. I don't know what it is, selfishness, lack of thought or just lack of any real principles. But I hear it all the time and when you point out the inconsistencies in what they are saying and try to educate them about the real story behind what they are eating they tend to get angry and say 'I don't want to know'. And I think that's probably it - as Al Gore has it it's an inconvenient truth.

Another big example of an inconvenient truth is the link between our environment and how we feed oursleves. In all the information (and let's face it there's been a lot lately) being pumped out on climate change I've seen loads of concern about flying and driving but precious little about the contribution of the meat industry to the sorry mess we're in. According to the UN the meat and dairy industry contributes a whopping 18% of the world's carbon emissions compared to transport's 13%). But are we advised to cut down or cut out our meat intake to save the planet like we're advised to change our lightlbulbs and dig out our bicycles? Well - we might be soon. Go to http://www.planetark.org/dailynewsstory.cfm?newsid=42256 to see a heartening story indicating that that advice may well be on its way.

Is this the start of a breakthrough? Will people take notice? What do you think?